Always – Maze
Agency: Leo Burnett
Role: Concept & Art Direction
I created this ad while I was working at Leo Burnett in 2010. Originally intended for my personal portfolio, it caught the attention of the Chief Creative Officer and was subsequently published as a print ad in a small campaign.
After the ad was released online in July 2011, it caused a bit of a stir for being the first feminine hygiene ad to ever feature blood.
Daily Mail – Red dot ends taboo: Feminine hygiene advert dares to show blood rather than blue fluid
Globe and Mail – Always does away with the mysterious blue liquid
Huffington Post –Always Runs First Feminine Hygiene Ad To Show Blood
Jezebel – In historic moment, feminine hygiene ad shows blood
Jezebel – How I made the first feminine hygiene ad to ever feature blood
Ad Women –Changes in feminine hygiene product advertising
2011 Chicago Silver ADDY Award
2011 D&AD – Shortlist
2011 New York Festivals – Finalist Certificate